Inside the workshop

Most shops selling personalised embroidery send your order to someone else's floor. We don't. Every piece on this site is stitched on machines we own, by people we employ.

Why that matters to you

It means we can show you the machine your sweatshirt was stitched on. It means a mistake is ours to fix, not ours to explain. And it means when you ask how something is made, you get an answer from the person who made it.

How a name becomes fabric

1. You tell us the name. Type it exactly as she spells it. Pick the lettering and the check — you see it before you pay.
2. We stitch it. Letters are cut from woven gingham and satin-stitched around every edge, or worked in raised chenille. Nothing is printed.
3. It ships. Wrapped like the gift it is.

Five ways we put a name on something

Gingham appliqué — cut to shape, laid down, then bound on every edge with a satin stitch.
Raised chenille — loops standing proud of the surface, the texture of a letterman jacket.
Varsity letters — two layers: check underneath, outline over the top.
Script & monogram — hand-guided around every curve.
Thread painting — a photograph, read as colour and rebuilt in thread.